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Heavenly SEO Practices: Unique Content

The concept of unique content is inextricably linked to the issue of duplicate content. Duplicate content, even the most inexperienced of internet marketers will know, is a big no-no – even if the exact rules (and what qualifies as duplicate…
Heavenly SEO Practices: Quality Content

One of the major mistakes made by newcomers to the internet marketing world is to assume ‘content’ means nothing more than ‘keyword stuffed text’. Yes, we all know and appreciate the importance of keywords, and we all want to get…
Should You Outsource Your SEO Work?

Search engine optimization is one of those odd, new Millennium techniques that has arrived right at the time when the average user can become an expert. Yes, you need to study SEO, but by and large the mechanics of it…
The Seven Deadly Sins of SEO: #7 “Avoid Black Hat Techniques”

They appear every so often on internet marketing forums; people claiming to have discovered a fool proof “black hat” search engine optimization technique. Their technique, available for a price, will propel your website to the top of the search engine…
The Seven Deadly Sins of SEO: #6 “Title Stacking”

When it comes to search engine optimization, one of the most useful tools in a web developer’s arsenal is the < title > tags within HTML code. Unlike articles, which must be based around keywords (a procedure which is never…

Have you ever heard the phrase ‘falling in with a bad crowd’? Well, if you link to websites that search engines consider ‘bad’, that’s the search engine optimization equivalent of falling in with a bad crowd. While your website may…

Among those well versed in internet marketing, duplicate content is something of a sticky issue. The exact nature of the problem is in what constitutes duplicate content, with some internet marketers insist anything that has previously been written on any…

All the major search engines compete to make their search results as relevant, up to date and informative as possible. For a search engine to be considered effective, and therefore gain users, it relies on its reputation for providing the…

Anyone with a basic understanding of search engine optimization will know that text on a website plays a large part in how you are ranked in search engines. In fact, it could be argued that the textual content of a…